ALTER EGO ITALY: MERCEDES FASHION WEEK

Craig Smith For Alter Ego Italy:
TALULAH

 

Alter Ego Italy makes a return to Mercedes Benz Fashion Week Australia after their debut in 2013.  Craig Smith Global Ambassador for Alter Ego Italy of Fruition Hair, QLD is Hair Director.

TALULAH Designer Kelli Wharton’s fourth individual showing at Fashion Week is entitled ‘Crystal Tropics’ showcasing TALULAH Swim & Resort, a collection of swim and laid back luxe holiday separates:  Inspired by the colours and textures of a tropical exotic landscape, the collection fuses modern prints with hints of fringing and crochet adding detail to relaxed silhouettes.

The hair direction channels a very relaxed approach to marry the less structured and playful attribute of the Crystal Tropics collection aesthetic.  Keeping the overall look of the hair very organic and free from contrive, Smith describes the design as deliberately laid back infused with freehand texture.

“For me the spirit of TALULAH is very feminine and effortlessly elegant.  The collection is permeated with exotic prints and beautiful bold colour palette and so I wanted the hair silhouette to be very loose and relaxed, almost visually unwinding.”

 

Get the Look with Alter Ego Italy:

Step 1 - Work Alter Ego Italy Hasty Too Voluxious Mousse through damp hair and blowdry, using a paddle brush to create natural texture and movement.  Repeat this process to create a really solid texture that reduces the opportunity for the hair to separate.

Step 2 – With separated fingers, loosely draw the hair up onto the top of the head, foreward of the crown and secure a ponytail with a long piece of hat elastic.

Step 3 – Take secured section and fold 2/3 of the hair in half to create a bulb shape top-knot and secure with another length of hat elastic.

Step 4 – Take the tail of the hair and work freehand to diffuse texture into the outside lengths.

Step 6  - Affix a length of hessian material, by folding a 15cm x 5cm length in half, folded in half and then cut on the crease and then pinning in place.

Step 7 - Finish by lightly spraying the hair with Alter Ego Hasty Too Spray-it-On Extra Hold Hairspray.

 

Alter Ego Italy: Boutique, professional hair care products formulated with the stylist in mind.
T. 1800 137 480
@AlterEgoItalyAU #AlterEgoItalyAU #CraigSmithforAlterEgoItaly
For further information about Alter Ego Italy contact Belinda Andrade from PR Chicks on
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For interview or shoot opportunities with Craig Smith contact Laurie Creasy from Lily Blue on
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